Technology Business Model Creation

     Overview

Experience research transfers directly and in practice

The core aim of the Technology Business Model Creation / Experimental Entrepreneurship seminar is to make the scientific and technological research results of the region marketable. It shows the enormous opportunities and problem-solving potential that can be realized when high-tech research meets tailor-made business concepts and marketable results are created. The focus of the event is therefore on business models and business model development for the high-tech sector. Every summer semester, we cooperate with a number of institutes of the TU Braunschweig and external research institutions from the region, as well as with start-ups from the technology sector, in order to be able to provide real projects and research results as a working basis for the events. Instead of working on fictitious case studies, participants learn about the approaches and challenges involved in conceptualizing business models for real-world applicable technologies. The application orientation of the course ensures good preparation for future start-up projects of the participants.

Ideally, the participants’ work results can be further used by the research institutions after the end of the event to optimize their technology or introduce it to the market. In turn, participants gain valuable cross-sectional knowledge based on real-life conditions and learn about entrepreneurship in a practical way. What are the differences in designing business models for high-tech companies? Where is the focus in contrast to the low tech sector? How do the requirements for the founders’ skills change? What are the specifics of calculating economic metrics? Does the technology offer further, previously unexplored, areas of application? Often, entirely new application potentials are uncovered that the researchers and doctoral students had not previously noticed.

Increasing high tech startups as a core goal of the event.

Our region offers great opportunities for start-ups from the high-tech sector. To lay the foundations for this, we aim to raise awareness among students and researchers as well as doctoral students so that a fundamental awareness of the marketability of research results and knowledge transfer is created. Both the participants and the submitting research institutions can then go beyond the event and apply the experience they have gained to future projects.

Two particular success stories of the events are marked by the start-ups FORMHAND and Capical, where the business concepts developed have been further exploited and individual participants of the event have joined the research team as co-founders to carry out a spin-off in partnership.

After a general introduction to the topic, the content of the business concepts begins to be developed. This takes place in writing in the form of a term paper, whereby each team receives supervision and optional coaching from the Entrepreneurship Hub. In the bi-weekly seminar sessions, further foundation-relevant topics are dealt with throughout the event. In addition, the teams receive new tasks every two weeks that relate to the content of the term paper. Following the respective specialist lectures, the results of these tasks are then presented and discussed in the plenum.

Factual Knowledge

Knowledge and understanding of issues surrounding entrepreneurship. Micro- and macroeconomic effects of start-ups. Importance of the exploitation of high-tech research for the Federal Republic of Germany.

Methodical Knowledge

Independent analysis, evaluation and optimization of subject-specific issues for business model development. Transfer of own ideas into marketable concepts using established tools.

Transfer Competence

Communicative competence, ability to cooperate and work in a team, discussion of general and current topics related to entrepreneurship. Use of theoretical knowledge and methods for the development of individual start-up concepts. Possibly team building for a start-up project after the event.

The organizational procedure as well as the examination modalities can be found in on this page. The event is supervised and organized via Stud.IP.

Following the event, students and research institutions have the opportunity to take advantage of the services offered by the Technology Transfer Office of the TU Braunschweig in order to initiate a spin-off process. The Entrepreneurship Hub’s start-up coaching can be called upon to provide support at this point. In addition, the participants have the opportunity to exchange information with start-ups from the start-up incubator of the Entrepreneurship Hub in Wolfenbüttel regarding their previous experiences as founders.

Register in Stud.IP
Register in Stud.IP

     Contact 

Professor
Prof. Dr. Reza Asghari

Organisation and Coordination
Kathrin Meinert

Prof. Dr. Reza Asghari
Prof. Dr. Reza Asghari
Kathrin Meinert
Kathrin Meinert

     Exam modalities 

In the course, students are required to work in teams on a research project or technology that has previously been submitted by university institutes or external research institutions, to transform this into a business model using the methods taught, and to elaborate this in writing. The examination performance consists only of the written elaboration. It is the sole assessment criterion for the entire module.

Dates

Please take into account the presentation and submission deadlines in the schedule. These must be complied with.

Specifications for the preparation of the written work

  •  5 pages DIN A4 per team member
  • The format template can be downloaded from our website

The following information must be included on the cover sheet: Name, first name, matriculation number, e-mail, course of study, faculty and university.

Register in Stud.IP
Register in Stud.IP

Recommended literature

Fueglistaller, U; Müller, C; Müller, S.; Volery, T. (2012): 

Entrepreneurship. Springer Gabler Verlag, Heidelberg.

Ries, E. (2011): 
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, New York: Crown Business.

          Organizational procedure

General information about the event

Type of event: Seminar

Semester hours per week: 2 SWS

Semester: Spring semester

Language: German

Registration required: Yes

Target group: Bachelor and Master students

Prerequisites: Participation in the course Technology Entrepreneurship (Fundamentals of Entrepreneurship).

The event will take place online on selected dates that fall on a Friday from 09:45 – 11:15. The kick-off event is set for April 16, 2021.

The seminar Technology Business Model Creation / Experimental Entrepreneurship is offered every summer semester. Students from all universities and faculties can participate in the seminar. Through the participation of students from the TU Braunschweig, the Ostfalia University of Applied Sciences and the University of Fine Arts (HBK), we can ensure a composition of interdisciplinary teams to work on business ideas and research projects. Furthermore, the lecture can be taken by students of the mentioned universities as a pool module or elective (3 ECTS). At the Faculty of Mechanical Engineering of the TU Braunschweig, the same composition of the lecture Technology Entrepreneurship / Fundamentals of Entrepreneurship and the seminar Technology Business Model Creation / Experimental Entrepreneurship offered in the summer semester is offered as an elective module called “Entrepreneurship for Engineers” (5 ECTS). At the Gauss Faculty of the TU Braunschweig, the lecture Technology Entrepreneurship / Grundlagen Entrepreneurship and the seminar Technology Business Model Creation / Experimental Entrepreneurship offered in the summer semester are offered as an elective module with the designation “Entrepreneurship” (5 ECTS).

 

The seminar can be taken as a pool module/elective subject by students of the TU Braunschweig, the Ostfalia Hochschule and the Hochschule für Bildende Künste and includes 3 ECTS. Students only take the seminar in the summer semester and receive a grade for the course. The grades are forwarded directly to the respective faculties. Certificates will not be issued. Students must register for the lecture via their university’s electronic system. If this is not possible, students must register for the course at their examination office.

Examination requirements: Attendance, presentation and a term paper.

The Entrepreneurship for Engineers module is open to students in the Master’s degree programs of the Faculty of Mechanical Engineering in Bioengineering and Chemical Engineering, Aerospace Engineering, Automotive Engineering, Industrial Engineering, Mechanical Engineering and Industrial Engineering Mechanical Engineering.

This module is offered in the scope of 5 ECTS (4 SWS) and in the scope of two semesters. In order to complete the module, the respective courses Technology Entrepreneurship / Fundamentals of Entrepreneurship and Technology Business Model Creation / Experimental Entrepreneurship have to be taken in the mentioned order. In addition, the module can only be successfully completed after successfully passing both courses.

The module starts in the winter semester with the course Technology Entrepreneurship / Fundamentals of Entrepreneurship (a start in the summer semester is not possible, since the contents taught are required for the following module) and is completed in the summer semester with the course Technology Business Model Creation / Experimental Entrepreneurship.

Students of the Faculty of Mechanical Engineering must officially register for the module via the system or the examination office. We will forward the grades to the examination office each summer semester. If you attend the course without registering for the module, the performance will not be recognized. Furthermore, we will not issue a certificate of attendance, as the grades will be entered directly into the system or forwarded to the examination office.

Course achievement: Participation / presentation in the winter semester
Examination: Term paper in summer semester (in the context of Technology Business Model Creation)

The Entrepreneurship module is open to students in the Master’s program of the Gauss Faculty in the Technology-oriented Management program. This module is offered in the scope of 5 ECTS (4 SWS) and in the scope of two semesters. In order to complete the module, the respective courses Technology Entrepreneurship / Fundamentals of Entrepreneurship and Technology Business Model Creation / Experimental Entrepreneurship must be taken in the specified order. In addition, the module can only be successfully completed after successfully passing both courses.

The module starts in the winter semester with the course Technology Entrepreneurship / Fundamentals of Entrepreneurship (a start in the summer semester is not possible, since the contents taught are required for the following module) and is completed in the summer semester with the course Technology Business Model Creation / Experimental Entrepreneurship.

Gauss Faculty students must officially register for the module through the system or the Examinations Office. We will forward the grades to the examination office each summer semester. If you attend the course without registering for the module, the performance will not be recognized. Furthermore, we will not issue a certificate of attendance, as the grades will be entered directly into the system or forwarded to the examination office.

Course achievement: Participation / presentation in the winter semester
Examination: Term paper in summer semester (in the context of Technology Business Model Creation)

     FAQ

Due to its structural design, the event requires a very intensive organizational effort. With the help of the following information we would like to answer the open questions of the students and provide the necessary information. If you still have questions, we ask you to post your questions in the Stud.IP forum. We will answer all questions in the forum in a timely manner.

Unfortunately not. The deadlines for the presentations and the submission of the term papers are binding!

No, Ostfalia University students only need to take one of the two courses at a time to complete the module.

Register in Stud.IP
Register in Stud.IP

For questions and information that are not apparent from the information provided here, please contact:

Kathrin Meinert, M.Sc.
Phone.: t.b.d.
E-Mail: k.meinert@tu-braunschweig.de

The registration via Stud.IP as well as the participation in the kick-off event is mandatory.

Kathrin Meinert
Kathrin Meinert

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